In 1989, the first Self-adhesive (Peel and Stick) stamp was introduced. As is often the case with change, traditional collectors were resistant. Many dismissed them outright, claiming they weren’t even “real” stamps. However, from the Post Office’s perspective, these new format stamps offered undeniable convenience for the general public and businesses - and they were right.
As self-adhesive stamps began to be issued more frequently alongside their gummed (Lick and Stick) counterparts, their domestic-use grew. By the mid-to-late 1990s, the self-adhesives had overtaken gummed stamps in both sales and usage. And so, even the most traditional collectors who had initially refused to include them in their mint collections had to acknowledge reality: these alternative stamps weren’t just here to stay - they were legitimate.
Slowly but surely, a growing number of mint collectors have come to not only recognize the validity but also appreciate their positive and substantive growth in value, as they remain consistently scarcer than their gummed counterparts. And, after all, a proper collection is not complete without them.
However, they are challenging to acquire, as most dealers have little, if any stock. This scarcity, in itself, fuels the pursuit, adding to the satisfaction of re-building the collection over time. Additionally, they behold format variations of philatelic significance, appealing to those in search of further engagement.
The demand for them is buoyant. Current market values - including those in the latest 18th Edition of Stamps of Australia - underestimate their genuine, relative scarcity, creating favourable opportunities for mint collectors to elevate their collections.
Philatelic Numismatic Covers: A Collecting Trend with Changing Fortunes
In 1994, the first Philatelic Numismatic Cover (PNC) was released in collaboration with the Royal Australian Mint. For the next decade (except in 2000), only one was issued per year. In 2004, the Perth Mint also joined the program.
The collection of PNCs gained notable popularity among both stamp and coin collectors, primarily because many featured coins that were never released into general circulation.
Recognizing a winning formula, issuing authorities ramped up the number of releases - along with the purchase price. While profitable for them, this marketing strategy became an increasing concern for dedicated PNC collectors. By the late 2010s, many either abandoned collecting them altogether or became more selective in their purchases.
Today, nearly every stamp issue is accompanied by one or more PNC editions, sometimes several. As traders, we cancelled our standing order a few years ago (for reasons we won’t delve into at present).
Special Edition Sheetlets: A Niche Collectable along with Personal Appeal
In 2000, Special Edition Sheetlets were introduced, consisting of sheetlets of 10 or 20 contemporary Greetings stamps. Each stamp was paired with a themed label or tab featuring subjects such as sports, film, music, and television personalities, including animated characters / pop culture themes. Editions for special events were also released.
Over time, the range expanded significantly. However, these sheetlets did not gain widespread popularity among traditional stamp collectors other than those releases which “tickled their fancy”, usually nostalgically. Instead, they attracted a niche audience - enthusiasts who collected memorabilia related to their specific area of interest.
In addition to these thematic editions, the general public could request and arrange for Personalised Stamp Sheetlets from the Post Office to be used in sending invitations to celebrate weddings, birthdays, and anniversaries, etc. Businesses and institutions commissioned them for promotional purposes. By providing photographs or images, these would then be inserted into the tab portion of the stamp sheetlet.
In 2020, the format for these special edition and personalised sheetlets changed. Instead of being incorporated into a separate tab, images were now embedded directly into the stamp template itself. Today, they are referred to as MyStamp Sheetlets.
Prestige Booklets: Special Editions with Distinctive Variations
Starting in 2002, special edition booklets known as Prestige Booklets were regularly released alongside selected stamp issues. Many featured significant philatelic variations from standard releases, such as individual blocks of stamps which were originally issued in a joined se-tenant format, or conversely, stamps that were initially issued as singles, being then presented in a se-tenant format in the booklet.
Others included imperforate editions, as well as special reprints of past stamps. These reprints were micro-print dated with the year of re-release, ensuring they were unmistakably distinguishable from the originals.